SMPTE Releases Report on A.I. and the Media
SMPTE the Society of Motion Picture and Television Engineers was founded in 1916. This organisation is a global professional association of engineers, technologists, and executives working in the media and entertainment industry.
SMPTE in conjunction with the European Broadcasting Union (EBU) and the Entertainment Technology Centre (ETC), have released a comprehensive report on Artificial Intelligence (AI) and its effect on the media. The document was the result of a task force which began in 2020.
When this project started, AI was considered challenging, risky, costly, and even scary. Since then, it has become clearer that AI will have a definite impact on the media industry across all facets and transform everything from preproduction to distribution and consumption. This report will be valuable to those looking to understand AI and how it is being deployed in media, as well as the important roles of ethics and standards.
The report was created to provide media professionals with a background in both AI and Machine Learning (ML). It begins with a technical understanding of the two technologies followed by the effect they will likely have on the media landscape. The report then moves on to examine AI ethics and ends by discussing the role that standards can play in AI/ML’s future.
“I believe that AI will continue to see exponential growth and adoption throughout 2024,” said SMPTE President Renard T. Jenkins. “Therefore, it is imperative that we examine the overall impact that this technology can have in our industry. That is why the progressive thought leadership presented in this document is so important for us all.”
This report was a joint effort by SMPTE and the ETC with support from the EBU. If you are intrigued and would like to read the report both Members and non-members of SMPTE can access the document for free on the SMPTE website.
Those interested in becoming part of the SMPTE Standards community can find more information here. Further information about SMPTE is online at smpte.org.
Further information about ETC is online at ETC (etcenter.org). Further information about EBU is online at www.ebu.ch/home.
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